A place for you to learn, get inspired, and keep up to date with all things SmugMug and photography
Stay tuned for more exciting improvements!
Stay tuned for more exciting improvements!
These updates are designed to supercharge your selling experience and keep your business running smoothly. Happy selling!
At SmugMug, we're always striving to make your experience better, and that includes ensuring your photos and galleries get the visibility they deserve. In the first quarter of this year, we embarked on a mission to enhance the SEO (search engine optimization) of your SmugMug sites to ensure they get more visibility in search results. Here's a breakdown of what it means for you and what's on the horizon.
We rolled up our sleeves and dove deep into the backend of SmugMug to improve the SEO performance of your photo sites. As we optimized for SEO, we also improved performance and reliability for your photo galleries. The proof is in the numbers.
Since beginning our SEO overhaul on November 2, 2023, we've seen significant improvements in key metrics, as reported by Google Search Console:
This means more of your sites are being crawled and, more importantly, more of your photos are being seen. Not just being seen, but clicked on and engaged with!
While these numbers speak volumes, it's essential to remember that SEO is an ongoing journey, and there's a lot you can do to help boost your own numbers. We've got a guide to help you do just that!
SEO improvements will continue to be one of our priorities. Our commitment to improving your photo site's visibility is unwavering. And while the work on SEO may never be finished, we're dedicated to elevating your SmugMug experience and helping your photos shine on the web.
In 2022, we celebrated 20 years of helping photographers all over the world showcase their art, cherish their memories, share their experiences, and run their businesses. And a lot has happened in those 20 years! We’ve heard amazing stories from photographers about their work and how they run their businesses. We’ve told some of their stories with SmugMug Films, where we highlight the inspirational work of amazing photographers around the world. And we’ve heard from our customers about how much of an impact our platform has made in their lives.
As your business grows, we’re enabling you to do more of it while on the go. We added notifications to our mobile apps to let you know when you make a sale. We also added mobile support for proof delay and made it possible for you to check on the status of orders no matter where you are. These small changes free you to manage your business when and where you want.
When you’re at your desk, we’ve added support for proof delay directly into the SmugMug plug-in for Lightroom Classic, allowing you to stay in this powerful tool while fulfilling customer orders.
It can be difficult to know if your photos are getting in front of your potential buyers, so we added improved SmugMug gallery engagement stats to get the data on how your potential buyers are responding and if the promotional channels you’re using are effective.
Our world-class customer support Heroes answered more than 120,000 inquiries. Many issues were resolved in just a few minutes. We’re proud to continue offering this level of courteous, effective, and fast customer support.
We made improvements to search to make finding photos easier for you and for your customers. Search is now faster and more accurate across all our subscription plans, and for customers opted into SmugMug Source™, it also includes auto-tagging of objects and geolocation.
We improved the purchase experience for customers ordering digital downloads from mobile phones and tablets, solving a fulfillment pain point many of you shared with us. We also added the ability for you to sell digital packages, giving you the best-in-class tools to deliver photographs to your clients.
But none of that matters if all of your photos aren’t safe and readily accessible. In the past two years we made it easier for you to store your RAW files along with your finished JPGs with SmugMug Source, an add-on feature to any SmugMug subscription plan. And in this past year alone, we invested in the stability and reliability of the SmugMug platform and storage. While you can’t always see these changes, everyone benefits from faster page loads, improved browser experiences across devices, and the peace of mind that every pixel of your work is safely stored and ready to be served at a moment’s notice.
You’ve told us you want to sell your work. We’re here to support you in achieving that goal. In the coming year you’ll see improvements that help people find and purchase their photos more easily. We know many of your customers increasingly are giving up their desktop computers (if they ever had them) and are using their devices on the go. We’re committed to making that experience easier for them and for you when managing the sale.
You’ve said you want photos available for purchase faster. We’re investing to enable more options for uploading. We’re excited about the opportunities in this space and can’t wait to see how it accelerates your business.
We want to be the best employee you’ve ever had, supporting you with the mundane parts of running your business so you can do the work that’s unique to you. Letting you do the work that your customers depend on. We’re also working on improvements to help you get photos onto our platform more easily, whether that’s on your desktop, tablet, phone, or camera — uploading to SmugMug should always be fast and reliable.
Like many of you, we’re concerned about the world we’re leaving behind for future generations, so we’re working to reduce the environmental impact of our business. This means continued investment in how we run our platform and business in a sustainable manner. We’ll continue to optimize our software, storage, bandwidth, and energy usage to ultimately become climate neutral.
Our purpose as a company is to build a better world through the power of photography. At SmugMug, we’re creating the best platform for all photographers and we’re incredibly humble that you’ve chosen us to be a partner throughout your journey. The next 20 years will be transformative for the photography industry, just as the introduction of digital cameras was. So stay in touch and look for more from us throughout the year!
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Tell us what you think! Start a conversation on Twitter, Facebook, and Instagram.
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Remember to keep an eye out for updates in the "What’s New" section in your SmugMug account. And tell us what you think or what features you’d like to see: start a conversation on our Facebook, Instagram, and/or X (formerly known as Twitter).