As your photo library grows and grows, so does the challenge of keeping track of your memories or your clients' shoots. It's crucial to keep your site neat, and it's exceptionally easy to manage all your folders and galleries with the powerful Organizer tool.

But beyond that, the content you display on your pages is the most important part of your viewers' experience. Think about what a guest or a potential client is looking for when they see your website for the first time. Will they find what they need or will they give up and move on?

How do you go about guiding them to the right stuff?

There are several really great ways to guide visitors that arrive on your homepage to the content that you want them to see most. We've gathered a few of the best examples from SmugMug photographers.

Homepage content blocks.

Choose exactly what to display on your homepage using our drag-and-drop content blocks. You can add any of the following:

• Single image blocks that click through to a favorite gallery.
• Folder, gallery, or page blocks that lead your visitors right to the work you want them to see. 
• Video from your SmugMug site, YouTube, or Vimeo.
• A feed from your blog.

These can be used as a “call to action” to move a visitor from your homepage and into a specific selection of pages on your site.

Here are a couple of elegant examples of content blocks on the homepage:

‍Keyword cloud.

Take advantage of the keywords you've added to your photos to help visitors find the right stuff. You'll find the keyword cloud content block among the discovery choices in the customize content block panel.

‍Navigation menu.

A well-constructed menu bar allows you to bring attention to the galleries you want to be seen first, and to link to other places around your site: your portfolio, your “About Me” page, your pricing, your contact information, and so on.

The SmugMug default navigation menu includes links to Home, Browse, and Search, but we recommend you add more so your guests don't have to slog through all your galleries to find examples of your work.

Look here to see how to add new links to your menu bar.

Mix and match.

Why choose? The best (and clearest!) way to guide your guests is to use both a well-curated homepage and a well-manicured menu bar.

Here's what we suggest:

• Use the menu bar to link to an About page, how to contact you, and what services you offer.
• Use content blocks to show your fans specific galleries that demonstrate what you do best.

Getting your visitors and potential clients quickly to your best and most relevant content is an ideal way to increase engagement and potentially land that new sale. Have any other tips that you’ve found helpful? Share them with us.