The SmugMug Events feature, available for our Pro subscribers, gives your clients a way to pick their favorite photos from galleries you've curated for them, streamlining the purchasing or photo delivery process in a simple and elegant way. Set up is easy and the benefits are many: 

You provide easy access to a group of galleries via a single click.

You even get to customize the URL. Your client sees a gorgeous, personalized presentation with each gallery displayed before them, highlighted by an optional slideshow.

Your important clients can pick favorites.

Just add them as participants. Click the Share button and send them a personalized email invitation with their unique link to the event.

You can control access by making your events public, unlisted, or protected with a password.

If your event is public, you can set up the option for viewers to register themselves, meaning you get to collect their email addresses and they get to pick favorites. Win–win.

‍How it works.

Registered participants (your clients) browse the event galleries and choose their favorites, marking them with a little red heart. As favorites are clicked, virtual copies of each favorite photo are placed in a special Favorites gallery. Favorites galleries are unique to each registered guest or participant and visible only to them (and you). And your visitors will always know where to find their favorites gallery because we'll send them an email that includes a link to it.

In short: It's easy for your clients to pick, choose, and view their favorites.

They can review them, whittle down their selections, or add new favorites at any time. Participants can purchase any of your available products directly from within their favorites gallery, or anywhere within the event. If you’re working with a client on selections for a special project, like a wedding album, their choices are only a click away. No more trying to hunt down cryptic file names from an email.

Tips to maximize your events.

Feature the event on your homepage. SmugMug allows you to set up your event and generate a URL beforehand so you have that info at the ready. Online, you can modify your event and add new photos as they become available. If that’s too complicated, you can even feature an event on your homepage, putting it front and center.

Feature the event gallery (or galleries) on printed materials at the event. Include the event URL at every opportunity, like the following. (Make sure your printed material matches the formality of the event.)

• In the event’s program.
• On business cards you make just for the event.
• On postcards included in swag bags given out at the event.
• On elegant formal event cards displayed on tables, at the guest book, or at the registration table.

Talk to your host. If your event has a chairperson, director, or simply a social butterfly, exchange email addresses and information. Chances are they have access to a mailing list, registry, or directory in which to distribute info about the event, the photos, and you.

Remember, the people you photograph want to see their images. It’s up to you to get them to where the photos live. Events are one way to make that process a little bit easier on you and your clients.