The best way to guarantee a smooth photo shoot is to talk to your clients, both in and outside the studio. We asked some of our top pros what they do to put their customers at ease, to get beautiful portraits worthy of the annual holiday card, and to make clients happy enough to tell their friends and families.
Here’s what they said:
As a professional, it’s imperative to set expectations about what you will do, how you do it, when you’ll do it, and what will be delivered. Show your client samples of your work (print samples, too), walk them through the experience, and describe how you will work; tell them exactly when they should expect to see proofs and check to be sure if they have any time-sensitive deadlines—like holiday cards—for the photos. The more expectations you set, the less room there will be for frustration…on either end.
People love to talk about themselves, and asking questions about them, their families, and their relationship can open them up and get them to relax. Be an active listener and be prepared to ask questions about things they just told you. They’ll know you’re listening and that you’re genuinely interested, which builds great rapport (and trust!).
Your clients are not always models! Show them what to do rather than tell them what to do. It’s much easier to have them mimic a pose you’re doing than to parse your words and move at the same time. After a while, it’ll become totally natural.
Say this, even if they’re not getting the pose right. Always be positive and try to channel any frustration into a bit of levity. Switch it up, shake it off, try something new. Don’t forget, this might be routine for you but it’s a special, forever moment for them. You’re a professional and can make anything work.
Setting expectations is one thing, but having their products ready ahead of time is another. Whenever possible, underpromise and overdeliver. After all, everyone is thrilled when they get orders or proofs ahead of time, but no one tolerates anything late.
Special thanks to pros Nick, Tomasz, Steve, and Alastair for these great tips.
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